Choosing the right company name is very important. However, choosing a slogan is equally important. Unfortunately, many small businesses do not have a slogan. I often wonder why many small businesses do not develop one.
People tell me they do not have a company slogan because they do not feel as though they have the marketing skills to develop one. This is unfortunate, as a slogan is the message behind the brand. When people see your brand, they need to categorize it in their minds. If your brand is not easily recalled and categorized by people, it will not have the power that a well-defined brand has.
I believe that once you see through the notion that a great and/or effective slogan can only come from expensive marketing experts, you can develop a quality slogan on your own. One way to hit the trifecta with a slogan is to make it simple, sexy and self-explanatory. When you look at those three requirements, you can see that developing a slogan is not rocket science.
Let me use my company, Rent-A-Husband, as an example of how a slogan should work. Rent-A-Husband’s goes like this, “For those jobs that never get done.” So the brand name and slogan is “Rent-A-Husband- For those jobs that never get done.” You will notice that there is nothing complicated about the wording. Thus creating a good slogan can be a very do-it-yourself friendly task.
Folks, the primary reason I write this column is to enlighten and encourage every reader to reach his or hers full potential in business. A person has to remove the barriers that hold them back from reaching their full potential. There is something to be said for breaking tasks down to their lowest common denominators, and then just doing it.
If you need or want to improve a slogan, think about the advice you just read, and then put it into practice. I believe you will be amazed at what you can do. No complicated words were used in the composition of this column.