As someone who loves everything there is to love about branding, I find myself particularly interested in unique brands. I believe that as you create or recreate a brand, uniqueness needs to be a cornerstone of its development.
Hall Implement Company is a unique brand that has always
fascinated me, and I think that taking a look at what makes the brand unique,
will provide you will some good takeaways.
Founded in 1961 by George Hall, the company has
become a high quality Maine brand. If you have a commercial or residential need
for a John Deere piece of equipment, chances are you have shopped at Hall
Implement Company. And how about this for brand longevity, Hall Implement Co.
has been selling the John Deere brand longer than the legendary John Deere lawn
mowers have been manufactured (1963).
Halls brand does so many things right, from
the location’s eye-catching meticulous landscape, to the impressive quality
product display, to its outstanding customer service. In your business, if you
are thinking about things like presentation value, product display or building
a top notch service reputation, there is much that can be learned from how Hall
Implement Company does its business.
Heck, I even think there is much to be learned from
how a brand can use a word like “Implement," given it understates the wide
array of products sold. Additionally, implement, as a noun, is a word that has
become much less main stream in Mainers' daily vocabulary.
Maybe the true uniqueness in the Hall Implement
Company brand is that it has stayed true to its heritage. While some might
argue the brand could insert a more comprehensive word, no one can argue with
the Hall Implement Company's success. The moral with this brand, is that as
times change and words fall out of favor, a uniquely worded brand can still
hold top-of-mind awareness with consumers. Because of what it offers and what
it stands for. George, Donnie, Steve, Beth, Derek and Lindsey get that. I hope
you do too, and that you will “implement” uniqueness into your special brand.
No comments:
Post a Comment